Also, for many people around the world, the mobile phone will be the only means of accessing the internet. According to the latest research, mobile data traffic is expected to grow 15 times by 2017.*
When you are out of the office you may need information quickly and you shouldn’t need to search complicated sites for content.
Accuride realized that viewing a desktop version of a website through a mobile device is not always a useful or pleasant experience. So we have produced a streamlined mobile site where you can get information on Accuride products quickly and easily. If you access the site via a smart phone you will find yourself at the mobile site without having to click on links.
The mobile version is still in 6 languages, but concentrates on the product content that you probably need in a hurry. If you really want to visit the ‘mother’ site a simple link will take you there.
Don’t forget that we also offer optimised 3D models of our ‘off-the-shelf’ drawer slides and associated products. Just fill out the form on line and the CAD drawing will be emailed to you within minutes.
* Ericsson – Traffic and Market Report June 2012
An effective distribution channel is of prime importance to many manufacturers where it is part of the product placement strategy. Therefore, manufacturers using a distribution channel need to take particular care to support that channel across many functions.
Different customer segments will need different levels of service and support so it is important to first choose your distribution partners carefully, and secondly work closely with them to support their own marketing and sales.
One area that has been very successful for Accuride is an online customer portal via the company's website.
This portal gives 24/7 access to the latest product information, such as catalogue drawings, photos and CAD drawings, training manuals, order and delivery information, pricing and stock levels. The fact that the web is always open is significant for companies who operate globally and where staff may need information outside of office hours.
Authorised distribution partners can access the Customer Site using passwords and usernames issued by their Accuride sales manager.
One of the more recent upgrades to the Customer Site was the linking to the back office Fourth Shift ERP system.
Fourth Shift integrates our finance and accounting, manufacturing, supply chain management, and customer services so that the information flows between all areas of the organisation. Once an Accuride partner has access to the portal they can link direct into parts of the system and view their past and current orders and delivery times, search their price book, and check live stock data.
Accuride prides itself on being able to hold large off-the-shelf stocks of products ready to ship. We know, from talking to our distribution partners, that being able to check our stocks has been a popular service; it gives them confidence that we can deliver product when it is needed.
Keeping open lines of communication between our sales managers, customer services and marketing department with our distribution partners has been the means to make this sales network so successful in growing both reach and revenue.
When people say to me 'What do you do for a living?', and I reply that I market telescopic slides, their response is nearly always - 'What on earth are they?'
I try to explain by drawing a parallel between slides and screw fixings - they are everywhere, but you don't always see them.
Look around and you will see them in kitchen drawers, filing cabinets in cash tills. Sometimes they are hidden, but still provide the movement in sliding car armrests and inside ticket machines. Occasionally you can be surprised by just how much they are part of our lives; from cradle to grave.
The pictures tell the story.
Let us know if you have seen some drawer slides in unusual places.
Peter Parfitt of New Brit Workshop has uploaded his latest woodworking project on his YouTube channel. The mobile base includes Accuride’s push-to-open...