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Helle Kinning

With our Live Chat, You’re Always a Click Away From Accuride

Author: Helle Kinning, Marketing and distribution support specialist


14th May 2018


Excellent communication is one of the most important factors in all big businesses and none more so than at Accuride. As a global company in a modern age, communication between our hubs around the world as well as with our customers has never been so important to the success of our products, from ball bearing slides to linear motion guides. It’s no wonder then that 44% of online consumers say that having questions answered by a live person is one of the most important features a website can offer.

Our live chat is perfect for any quick questions that you have on the go, as it works just as well on mobile as it does on desktop. You can even log in through your Facebook or Google+ account to make it even quicker and easier.

In order to offer our customers the best service we can provide, we have added a live chat feature to our website. This handy and quick feature means that visitors to the website can get in contact with a member of the team wherever they are. This way we can deal with any enquiries or questions within minutes and with a personal response. Even we are surprised to see how far live chat has come in recent years, 42% of customers prefer live chat compared to just 23% for email, and 16% for social media or forums.

As one of the largest suppliers of linear motion slides and drawer runners in the world for more than 50 years, we wouldn’t have got to where we are today without our dedication to first-class customer support. Our team are always on hand to help out with everything from large volume orders or completely bespoke motion slide projects.

By adding the live chat feature, we are aiming for Accuride to be as accessible as possible for our customers. Many of our clients contact us by phone or by email, but we understand that for some smaller queries it can be easier to message us instantly through the website.

We are always trying to think of small changes that can make a big difference. It is this kind of innovative thinking that means that Accuride slides can be found in everything from luxury cars to bespoke warehouse picking systems. Our innovative approach has lead us to think more about how linear motion slides can entwine with technology and we are always developing our capabilities with smart solutions such as Access Control.

The live chat feature is just another step to increase our communication abilities and, like integrating Scrum into part of our manufacturing and development processes, it reinforces our dedication to offer our customers the best experience possible.

Through the use of Scrum, we have improved not only communication between our staff and teams but also with our customers. It is now easier than ever for our customers to have their input into the design and development stages of their ball bearing slides and drawers. Not only does this mean that they end up with a better product but it also means that we are more effective and can produce prototypes more efficiently. This can save our customers time and money on every single bespoke project as well as some from our current ranges. You can find out more about how and why we use Scrum on our blog post here.

We are always embracing new methods and new technology in order to improve our end products and customer service. Our live chat is just another feature that allows us to connect better with our customers. What better way to find out how well our Live chat works than going to our homepage and testing it out. We’re happy to answer all of your questions and we’re confident that you’ll love it as 92% customers feel satisfied when they use the live chat feature.

In a world where communication is becoming more instant all the time, what will be the next way we can communicate and will artificial intelligence have a greater impact on it?

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